Marketing a small business on a budget is not exactly easy. In fact, it is a difficult undertaking as there are not many options. If you are on a shoestring budget, you should consider traditional promotion methods, like digital advertising. Contrary to popular belief, print marketing is not dead. On the contrary, it has started to regain space and is largely considered one of the most effective channels. To boost your business, you need to use the services of companies that create print materials. To get in touch with such a company, visit http://www.printthreetoronto.com/. Print materials and promotional products are without any doubt effective when it comes to advertising a small business. If you have absolutely no idea where to start, check out the top 3 print marketing ideas.
Use collateral marketing items
If you want to remain competitive in the saturated industry, you should seriously think about using printed marketing collateral. They represent the building block of your marketing strategy, but the question is what items you should be using. Here are some examples of effective collateral items that every small business should be using:
- Banners – Traditional vinyl banners are yet another thing that is useful in advertising. They inform about a product or service and, most important, they are affordable. You can be sure that your business banner will not go unnoticed.
- Brochures – Taking into consideration that technology is currently dominating the marketing world, you are tempted to think that there is no use for brochures anymore. What you should know is that booklets are as powerful as they used to be. More precisely, these informative pieces of paper provide customers the info they need, thus being essential.
- Business cards – While you can do without a brochure, you cannot do without a business card. Business cards do matter because they provide people an easy way to contact you. Even if virtually anyone carries around a smartphone, this does not mean that business cards are fading away.
Now that you have a good idea about what collateral marketing items to use, you can send them via mail. . Direct mail will not only help you get your message across, but it is also good for increasing your ROI. As a small business owner, your goal is to win over customers and direct mail allows you to do just that. While it may seem surprising, customers actually prefer to receive advertising materials via mail than when surfing the Internet. It is much more convenient for them as they have the possibility to scan through the message and decide if it presents any interest to them.
Print and social media?
The combination is normal taking into consideration that social networking has become a normal part of everyday life. What you can do is include your social media accounts on your business card. In fact, you are not likely to find a single card that does not display a Facebook or Instagram address. The bottom line is that you should make efforts to attract people to your social media accounts.